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"Why
trying to sponsor your "warm" market AFTER you're successful does NOT
work!"
If I've heard it
once, I've heard it a thousand times from a new recruit, "I don't want to
talk to people I know about this business until I make some money at it. After I'm
successful, then I'll go back and approach my friends, family and warm market because then
I'll have credibility with them."
This sounds good
in theory, but it doesn't hold water in the real world. Here's why: When someone is
unwilling to approach people they know about their MLM, what they are really saying
is they are not sure if it will work for them. They have yet to develop the confidence in
themselves, in network marketing, in their sponsorship line, and in their company to
overcome all the objections and "ridicule" they imagine they'll hear from
their friends, family and colleagues. So, the fantasy goes: "I'll place
an ad, recruit 20 or 30 people this month and sponsor the people I really care about next
month."
Thinking
they lack credibility (and not having anyone willing to reveal the secret of how to create
instant credibility with anyone at anytime) they figure the solution is to recruit people
they don't know and who don't know them. But here's the harsh reality: Sponsoring
people you do NOT know is 100 times (if not 1,000 times) harder than sponsoring
someone you already have a relationship with. Moreover, if a person lacks the
confidence to approach people they already know, the chances are slim to none they
will have success winning over complete strangers.
Now, that doesn't
mean cold market recruiting doesn't work. It does work. There are people who
make millions in MLM by cold market recruiting. But there's a deeper issue than if
it works or not. I don't know about you, but the reason I'm in network marketing is for
the RESIDUAL income... to do the work once and get paid on it for the rest of my
life! If that's your goal too, you've got to go beyond what " works"
and look to see (based on actual results) if it really duplicates.
If you want money
for life in MLM, two major things are needed: 1) A simple system ANYONE (regardless
of experience or background) can use to achieve success; and 2) Strong bonding
relationships with the people in the organization (a cure for "The Revolving
Door Syndrome," which is where people jump ship 30, 60, or 90 days after they
join for next hype deal that comes along).
It takes a very
special kind of person who can effectively run an ad and consistently sponsor people
off it. Very few people can do it... only about 5% of the world... making real duplication
impossible. Right off the bat, 95% of all the people will fail because the system is
not TRULY duplicatable contrary to the "smoke and mirrors" that would have
you believe differently. You see, the theory is, everyone chips in for the advertising
costs involved and the one or two key people with the talent do the recruiting for
everyone. And that supposedly makes the system duplicatable. But, look closely at
these networks and usually only 2 or 3 people make the big bucks, while everyone
else makes little or nothing because they can't work the system for themselves. The
entire success or failure of that group rises and falls on 2 people.
And that's the
exact opposite of the chief benefit of MLM... instead of having lots and lots of
people each doing a little bit, 1 or 2 people do it all. This is a losing
proposition for everyone, including the big money earners. Why? Because they will
NEVER work themselves out of a job and, therefore, never receive a true residual
income in network marketing. They'll make good money at it as long as they keep
recruiting. But, when they personally stop, so does the money! That's not MLM, it's
just a commission sales job, where you trade hours for dollars.
Besides the
problem of duplication, it's much harder to establish a trusting relationship with someone
from an ad who doesn't know you. Which, therefore, makes sponsoring, retaining, and
empowering distributors much more difficult and take much longer. Getting a complete
stranger to give you money and believe that you will make good on the promises you make
is a long expensive process. And, signing them up is the easy part... the hard
part is keeping them from quitting and getting them to go to work.
In this day and
age, with all the hype and garbage out there, especially when it comes to MLM,
people are naturally guarded. People are more skeptical today. They are tired of getting
taken advantage of, which means trust is valuable commodity. Put your energy into
your warm market. You already have trust established. They know you. Remember, your
cold market is someone else's warm market. And they already have trust built with them and
will be able to influence them into NOT joining your network, a lot easier than you will
be able to convince them TO join.
If you want to
quantum leap the growth of your network... START with your friends, family
and colleagues. Whatever you're missing (belief, credibility, enthusiasm, a story,
knowledge, etc.)... borrow it from someone in your upline. Rely on the expertise of your
upline leader. That's what they are there for. Borrow their success until you have your
own! Put your upline to work for you. Have them do three way calls, conference calls,
video conferences, home meetings, or whatever else is necessary to get your business up
and running. |